How do you help GEN-Z when Uncle Joe brings up Crypto at Nana's retirement party?

The Alberta Securities Commission wanted to celebrate Fraud Prevention Month by helping out an uninitiated and inexperienced investment demographic – 18 to 30 year old GEN-Z’ers.

You introduce them to "Excuse-Bot" to get them out of that awkward conversation and direct them to real information.

We built an old school 90’s chat bot, and pointed neon 2k memes at Alberta’s GEN-Z. Working with influencers, instagram, tiktoc, and digital ad’s we got the word out that Excuse-Bot was here to help. To create funny one liners that’ll get you out of any conversation, so you take some time and avoid a bad decision.

Then, we dropped Excuse-Bot directly into banner ads. Giving viewers access to help wherever they were.